THE MILLENNIAL BEHIND ROYAL & REGAL SHARON PALAWANDRAM
by Nethmi Jayatilleke
Without question, it takes guts to be a strong independent woman in today's society . Luckily role models abound and even more on the rise including the proprietor of Instagram's most magical store front , Royal & Regal . The 24 year old has redefined power by building her own business against all odds.
Chokolaate delved in to the story behind the Royal & Regal, as everyone's favorite online seller opens up about her fabulous store and what it's like to be your own BO$$
So can you tell us a little bit about yourself and how you got in to the fashion industry?
Hi I'm Sharon Palawandram I'm 24 years old ,born and raised in sunny Colombo. I am a mechatronics engineer profession & the Creative Director/ CEO of the clothing brand “Royal & Regal” - ROYALANDREGAL.COM.
We are an online brand headquartered in Sri Lanka. As to how I began, I've always had a fantasy where I used to daydream about having my own brand ever since I can remember. Me & My dad came up with the name “Royal & Regal” when I was 13 years old one day, as I submitted a business proposal on the idea. Yes. I was 13! 9 years later, at college – while Doing my Mechatronics Engineering Degree, I thought of opening a Facebook account and selling a new pair of shoes which I got down from the UK. And the rest is history..
And how did that evolve in to an Instagram online store?
I think Instagram compliments my brand well, because we always keep our followers updated on what’s new, what’s coming up at Royal & Regal. This keeps our followers on the loop and it’s grown to be a family of 30,000 organic followers.
What is like being you own BO$$ and being a female entrepreneur?
It's awesome. Happiest Place I could be.
We've noticed you have a very close relationship with your customers, I feel like there's a really solid understanding and kinship there, have you been actively fostering that or did that come by chance?
I'd say both. We've had a privilege of having wonderful clients who give us raw feedback on our service. And this really helps us improve. Customer relationship is very important to me.
Read more in the latest issue of Chokolaate magazine, issue 43 in stores now.